Just Released!

ArrowProof: A Startup Journey, by Frank Rotman

The Book

ArrowProofA Startup Journey

A new kind of business book for founders, operators, and investors alike.

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Available in paperback, hardcover, and Kindle editions. Contact hello@37maru.com for discounts on bulk orders.

Banking In The Agentic Era: The Kepler Correction, by Frank Rotman 64 slides · PDF

The Deck

The Kepler CorrectionBanking in the Agentic Era

Eight years after The Copernican Revolution in Banking, Frank grades his predictions and argues the rational consumer finally showed up, but it isn't a person.

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Free to download and share. Read the original 2018 paper below.

Writings for action.

An illustration of a target with an arrow in the bullseye

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White Papers

  • The Three Body Problem

    Finding the New Stable Points in Venture Capital

  • The Copernican
Revolution in Banking

    That which can be destroyed by the truth, should be.

  • The Hourglass Effect

    A Decade of Displacement

  • The Brave 100

    The Battle for Supremacy in Small Business Lending